
Gaming experience: AR games provide a completely different gaming experience to which users will eventually adapt.According to a report from ABI Research, the total funding and M&A value in the AR/VR ecosystem surpassed $2 billion in 2020.Īs more funds are pumped into the AR/VR ecosystem, it will grow at a faster pace and recover from the pandemic slow down very soon. MAD Gaze, Nreal, Mira, and North are among other companies that received funding last year. While the AR/VR investments saw a drop in Q1 2020, later in the year, investors continued to show their belief in AR startups despite the pandemicMagic Leap raised a $350 million lifeline in May 2020 right at the peak of the pandemic. More funding raised by AR/VR companies: For any industry to flourish, it needs funds.With increased availability and enhanced technology, AR numbers should spike in the coming years.
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Google’s ARCore, with its fairly good improvements, is making the technology available to a vast segment of the audience, as Android has more user base than iOS worldwide. Apple is also set to enter the smart glasses market by 2022, which will be a game-changer for the industry. This allows Apple’s ARKit developers to tap into the power of the latest iPhones’ LiDAR hardware. Apple’s latest ARkit 4.0 now includes location anchors, improved depth API, and better face-tracking. Improved technologies: Apple and Google are continuously improving AR technologies that most AR developers use.More studios are expected to bring AR-based apps and games that will eventually increase the size of consumers. gaming industry, the industry’s EBITDA that plunged 39% in 2020 is expected to improve by 45% in 2021.With an overall recovery in the game industry, the AR market will definitely get a push.



In 2019, some popular AR games such as Minecraft Earth, Pokémon Go, and Harry Potter: Wizards Unite performed well in revenues and users. To answer these questions, let us first dig into this market’s growth rate before and during the pandemic. Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.
